Ex – (“inform people of our services” • “attract potential customers” • “get people to call us” • “get people to sign up” • “get people to donate to our cause”)
Ex – (call, purchase, sign up, donate, subscribe to our newsletters, download our whitepaper, use our tools, etc.) List as many as you can think of.
Ecommerce, appointment booking, contact form, a mobile "Tap to Call" button,etc.
Ex – (4-5, home, about us, contact us, our services etc.) Imagine that you are creating the primary site menu. What should the menu links be called?
For example, Google Analytics, Call tracking, Facebook pixel, etc. What scripts will you want on your site?